Harris, Sinead, here's stage one.
The core of Swiss Link,
on one system, in four weeks.
Stage one in four weeks
Week 1Week 2Week 3Week 4
FromAdam
ForHarris and Sinead
Date12 November 2026
Stage one. The base everything else sits on.
What we went through on Thursday: the app on your laptop and phone, stock by serial, your client book, photos sorted onto the right watch, posting to every channel, and Xero doing the books. It's the first stage of the system you've already seen, at the same price, just split so it's lighter to take on. Tap a part to see what's inside; the item-by-item list is on the next page.
Week 1Part 1 · Stock, by serialEvery watch in one database in your name, on your laptop and your phone, and everything moved out of monday.com.
- Every board, column, file and note moves across; monday.com keeps running until Sinead signs off
- One watch, one serial: listed on an Oyster and a Jubilee at the same time, both come down when it sells
- Statuses from arrival to sold, the compliance checklist, location and total cost on every watch
- A timeline for every watch, and search with saved filters
- Hosted in Sydney, two-step sign-in, an audit trail, privacy policy updated
Week 2Part 2 · Photos sorted, listed once, posted everywhereThe shoot sorts itself onto the right watches, one button lists it, and it posts to every channel.
- Photos matched to the stock sheet and filed in each watch’s folder, with Harris’s settings; Dropbox can go
- A draft paragraph in Harris’s voice on every new watch; Sinead approves
- One button sends it to Shopify, which feeds the website and the Facebook and Instagram shop
- New listings post themselves to your Facebook Page and Instagram; Marketplace and groups ready in one tap
- watchsales.com pulls from your site, and the enquire button carries the watch
Week 2Part 3 · Your clientsYour own CRM: every client with what they bought, what they are after, and where they are up to.
- Xero contacts and past invoices brought in, so the client book starts full
- Lead stages and follow-up reminders, so nobody goes cold
- Each of you sees your own view; tasks fill themselves
- The moments that matter ping your phone
Week 3Part 4 · Xero, fully joinedMark it sold: the invoice is made with the serial, it comes down everywhere once paid, and the books keep themselves.
- One button instead of five steps
- Xero both ways: invoices, paid status, contacts and costs
- Bills, receipts and card spending categorised automatically; snap a receipt and it is filed
- Profit on every watch, and the sold report every Monday
- Your numbers, daily, on one dashboard
Week 4Part 5 · Real watches, and liveSinead runs real watches start to finish, what she finds gets fixed, and you sign it off.
- Real stock, sales and spending through the software while monday.com is still there
- You sign off each item on the spec
- monday.com cancelled when Sinead is happy
- Ideas from using it go on the list for stage two
The spec, item by item.
41 items in five parts. Open a part, then an item, for what it does, what you’ll see, and when it counts as done. Have a look together and mark anything to add, move or drop; we lock it before we start.
🗄️Part 1 · Stock, by serialEvery watch in one place, monday.com moved across, on laptop and phone.15 items
1Your own database, built around your watchesWeek 1
What it doesEvery watch, serial, client, consignment, sale and cost in one database built for Swiss Link, in your name. Boards by status, watch cards with photos, filters by brand and price band, and charts.
What you'll seeYour whole business in one place, seen the way you think.
Done whenEverything from monday.com and Shopify sits in it, checked by Sinead, and exports in one click.
2On your laptop and your phoneWeek 1
What it doesOne app, designed for both screens: the full software on the laptop at the desk, and the same software on your phone, added to your home screen like any app. Harris, Sinead and the team each sign in to their own view.
What you'll seeYour software on your laptop and on your home screen, always in sync.
Done whenEveryone can sign in on both and see their part.
3Everything out of monday.comWeek 1
What it doesMoves own stock, consignments, sourcing, repairs and servicing, and sold into the software, with every column, file and note.
What you'll seeThe same boards you know, on your phone and laptop.
Done whenSinead checks it against monday.com and says it's all there.
4One watch, one serialWeek 1
What it doesEach watch is tracked by its serial number, so it can be listed on an Oyster and a Jubilee at the same time.
What you'll seeOne watch card with both listings under it.
Done whenOne sells and both come down everywhere, on a real watch.
5Statuses from arrival to soldWeek 1
What it doesNew arrival, live, pending sold, sold, plus consignment, sourcing and repair, the way you track them now.
What you'll seeFilters for each status, and a count of what's where.
Done whenEvery watch shows the right status after the move.
6Compliance checklist on every watchWeek 1
What it doesFull-set photo, certificate of authenticity, proof of ownership, consignment form and ID, ticked off per watch.
What you'll seeWhat's missing on each watch, at a glance.
Done whenEvery live watch shows a complete or flagged checklist.
7Location and total costWeek 1
What it doesWhere the watch is (with you, the watchmaker or another dealer) and what it's cost you, purchase plus work done. Watchmaker costs go on the watch in a few taps.
What you'll seeA running total on every watch.
Done whenCosts and location match your records for real watches.
8Photo uploads straight from your phoneWeek 1
What it doesTake photos or pick them from your camera roll, on the phone or laptop, and they attach to the right watch in the order you choose, toned to your settings. Several watches at once is fine. Every photo and file is stored and backed up automatically, so Dropbox can be retired once everything has moved across.
What you'll seeAn upload button on every watch, and the photos in place seconds later.
Done whenHarris uploads a real shoot from his phone and it lands on the right watch.
9A timeline for every watchWeek 1
What it doesEvery watch keeps its whole story: bought in or consigned, at the watchmaker and back, listed, enquiries, reserved, sold, delivered, with dates, costs and who did what.
What you'll seeOpen any watch and scroll its history, from the day it arrived.
Done whenA real watch shows its full history from arrival to sale.
10Search every client and every past watch, with filtersWeek 1
What it doesFind any client or any watch you have ever handled. Filter by brand, reference, year, price band, status, sold date, client or consignor, and save the filters you use, like “Daytonas sold this year” or “clients after a Royal Oak”.
What you'll seeA search bar and filters on clients and watches, with your saved searches one tap away.
Done whenSinead finds a past sale and a past client in seconds with filters.
11Security built inWeek 1
What it doesHosted in Australia (Sydney), encrypted in transit and at rest, with every record, photo and file backed up automatically every day. Passkey or two-step sign-in for everyone, roles so each person sees only their part, and an audit trail of who opened or changed what.
What you'll seeA sign-in on every device, and a log you can check.
Done whenSecurity is checked before go-live and every login uses passkey or two-step sign-in.
12Privacy and records complianceWeek 1
What it doesYour privacy policy updated for the Privacy Act and the Australian Privacy Principles, consent on every form, and a data breach plan. ID documents locked down, with access logged and kept only as long as needed. Seller ID and purchase records kept for every watch you buy in.
What you'll seeThe policy on your site, and every record where it should be.
Done whenYou have reviewed the policy and the breach plan, and a test purchase-in record is complete.
13monday.com runs alongsideWeek 1
What it doesNothing gets switched off while we build. monday.com keeps going until Sinead signs off.
What you'll seeBusiness as usual for the four weeks.
Done whenSinead says cancel.
14Sitting in on your current processesWeek 1
What it doesAdam sits down with you in week one, watches your processes and analyses the day-to-day, so the software fits how you actually run things.
What you'll seeYour process, written down and checked with you.
Done whenYou agree it's right.
15Your data, your accountsWeek 1
What it doesShopify, Xero and Meta stay in your name. Your data is yours and can be exported any time, with a full monday.com export kept.
What you'll seeNothing locked in.
Done whenYou've got the export in hand.
📸Part 2 · Photos sorted, listed once, posted everywhereFrom the shoot to every channel, without a second upload.10 items
16Photos sorted onto the right watchWeek 2
What it doesHarris drops the whole shoot in. Each set of photos is matched to its watch on the stock sheet and filed in that watch's folder automatically, with your contrast and background settings applied, stored and backed up. No more sorting folders by hand, and Dropbox is no longer needed.
What you'll seeEvery watch with its own photos, sorted, and a before-and-after for Harris to approve.
Done whenA real shoot sorts itself onto the right watches and Harris is happy with the look.
17Descriptions in Harris's styleWeek 2
What it doesDrafts the paragraph from the watch's details in the conversational style already on your site, learned from your past listings.
What you'll seeA draft on every new watch to edit or approve.
Done whenIn week 1, five drafts are compared with Harris's originals and pass. Nothing goes live without Sinead's OK.
18Publish onceWeek 2
What it doesOne button sends the listing to Shopify, which feeds your website and your Facebook and Instagram shop.
What you'll seeA publish button and a tick for each channel.
Done whenA real watch goes live everywhere without a second upload.
19Website section in your softwareWeek 2
What it doesA Website section inside your software, on the web and on your phone. Change a listing, price, photos, what's featured or what's just in, and Shopify updates automatically.
What you'll seeswisslink.com.au's pieces, managed from the software. No logging into Shopify.
Done whenAn edit in the software shows up on swisslink.com.au on its own.
20Shopify kept up to date automaticallyWeek 2
What it doesListings, photos, prices, status and collections flow from the software to Shopify. Sold pieces come down by themselves.
What you'll seeYour site always matching your stock.
Done whenA price change and a sale both show on the site without anyone touching Shopify.
21Facebook and Instagram shopWeek 2
What it doesYour Shopify products sync to your Facebook and Instagram shop catalogue through Shopify's own Facebook and Instagram channel, so pieces can be tagged in posts.
What you'll seeThe watch in your Facebook shop and taggable on Instagram.
Done whenA real watch shows in the shop. We check the channel's setup for your store in week 1.
22Auto-post to your Facebook Page and InstagramWeek 2
What it doesWhen a watch goes live, a post with its photos and description goes to your Facebook Page and Instagram automatically, or waits for your OK if you'd rather check it first.
What you'll seeThe post on your Page and feed, without opening Facebook.
Done whenA real listing posts itself to both.
23Marketplace and groups, ready in one tapWeek 2
What it doesMeta doesn't let any app post to Marketplace or Facebook groups automatically: groups posting was switched off for all apps in 2024, and Marketplace is limited to Meta's approved partners. So the software gets the post ready with the photos and text, and you share it in one tap.
What you'll seeA ready-made post for each watch, copy and photos in one place.
Done whenPosting a watch to a group takes under a minute.
24watchsales.comWeek 2
What it doesFrom what you said, it pulls straight from your website once your account opens, so a clean Shopify listing is all it needs.
What you'll seeYour pieces there with nothing extra to upload.
Done whenYour listings show up there once your account is live.
25WhatsApp button carries the watchWeek 2
What it doesThe enquire button on each listing, and links in stories and ads, send the watch and where they found it. It works on your current number from week one, and moves to the new WhatsApp Business number once Meta approves it.
What you'll see"Hi, I'm interested in the Daytona 126506" instead of a random hello.
Done whenIt's live on your site in week 1.
👥Part 3 · Your clientsEvery buyer and seller, where they are up to, and who does what next.7 items
26A full CRM, built for how you sellWeek 2
What it doesClient records with their purchases, consignments, what they are after, stages, reminders, VIP and collector tags and notes. Every message, call and booking is linked to the client and the watch. Custom built, so no HubSpot and no licence fees.
What you'll seeOpen any client and see everything about them, and what to do next.
Done whenYour real clients are in it, with their history, and Harris works his follow-ups from it.
27Client book, your CRMWeek 2
What it doesEvery buyer, seller and consignor: what they bought, what they're after, where they're up to.
What you'll seeThe notes Harris keeps in his phone, searchable.
Done whenYour Xero contacts and past invoices are in, and Harris can find anyone in seconds.
28Lead stagesWeek 2
What it doesEvery enquiry moves through clear stages: new, talking, thinking about it, ready to go, sold.
What you'll seeHow many people sit at each stage, at a glance.
Done whenReal enquiries show at the right stage without a spreadsheet.
29Follow-up remindersWeek 2
What it doesSet a follow-up on any client, or let the software suggest one when a lead goes quiet.
What you'll seeToday's follow-ups, so nobody goes cold.
Done whenA reminder fires for a real lead on the day it's due.
30RolesWeek 2
What it doesHarris, Sinead and the team each see what they need: listing, clients, stock.
What you'll seeA home screen that fits each person.
Done whenEach of you checks your view in week 4.
31Tasks that fill themselvesWeek 2
What it doesHarris adds a watch and Sinead gets the task. A watch comes back from the watchmaker and goes back on the list.
What you'll seeA to-do list for each of you that keeps itself up to date.
Done whenNobody has to tell anyone what's next.
32Notifications on your phoneWeek 2
What it doesThe moments that matter ping your phone: a sale paid, a watch added for you to list, a follow-up due, a task waiting on you. Everything else waits quietly in the software.
What you'll seeA notification on your phone, one tap to open it in the software.
Done whenEach notification reaches the right person on a real event.
🧾Part 4 · Xero, fully joinedSold, invoiced, paid, spending sorted, profit on every watch.6 items
33Sold in one stepWeek 3
What it doesMark it sold: pending sold, the Xero invoice is made with the serial, then sold and taken down everywhere once Xero shows it paid.
What you'll seeOne button instead of five steps.
Done whenA real sale runs start to finish with nobody touching Shopify.
34Xero, both waysWeek 3
What it doesInvoices go out with the serial on them. Paid status, contacts and every cost come back in, so the software and Xero always agree.
What you'll seeInvoice and paid status on every sold watch.
Done whenReal invoices and payments match between the software and Xero.
35Spending sorted in Xero automaticallyWeek 3
What it doesBills, receipts and card spending land in Xero with the right category. Snap a receipt on your phone and it is matched and filed. Anything tied to a watch, like the purchase, the watchmaker or postage, also goes on that watch's cost.
What you'll seeXero already sorted when Sinead opens it, with only the unclear ones waiting for her.
Done whenA month of real spending is categorised and Sinead, or your accountant, agrees with it.
36Profit on every watchWeek 3
What it doesPurchase price, watchmaker and other costs from Xero, and the sale price, come together on each watch.
What you'll seeWhat every watch actually made you, the moment it sells.
Done whenReal sold watches match what Xero says.
37Weekly sold reportWeek 3
What it doesWhat sold, the sale price, costs, margin and days in stock, split by your price bands.
What you'll seeIn the software, plus an email every Monday.
Done whenThe first one lands after go-live.
38Sales, margin, days in stock, enquiries by channelWeek 3
What it doesWhat sold by day, week and month, split by price band and brand. Margin after watchmaker costs. Days in stock. Enquiries by channel and what they became. Patterns: which references move, which sit, which months run hot.
What you'll seeOne screen that answers “how are we going” without asking anyone.
Done whenThe first week of real numbers matches your records.
✅Part 5 · Real watches, and liveRun on real watches, fixed, signed off.3 items
39Real watches in week fourWeek 4
What it doesSinead runs real watches, sales and enquiries through the software while monday.com is still there.
What you'll seeThe software doing the real job.
Done whenWhat you find gets fixed before go-live.
40Sign-off and go-liveWeek 4
What it doesYou check each item on this spec and sign it off.
What you'll seeThis list, ticked off.
Done whenEvery item works on real watches and you've said yes.
41It keeps getting betterWeek 4
What it doesOnce you're using it, you'll think of things. They go on the list, we fix anything that comes up, and we keep it running.
What you'll seeNew ideas going on the list.
Done whenOngoing.
Four weeks.
Stage one, live in four weeks. monday.com keeps running alongside, so nothing stops while we build.
1
Stock, by serial
- Adam sits in with you both
- Everything out of monday.com
- One serial, statuses, checklist, costs
- On your laptop and your phone
- Facebook and Instagram posting applied for
2
Listing and clients
- Photos sorted onto the right watch
- Descriptions and publish once
- Posting to every channel
- The client book and lead stages
- Sinead lists real watches
3
Xero, fully joined
- Sold in one step, invoiced with the serial
- Spending and receipts sorted
- Profit on every watch
- The dashboard and Monday report
4
Real watches, and live
- Sinead runs real watches start to finish
- Fix what you found
- You sign off each item
- monday.com cancelled when Sinead's happy
Auto-posting to your Facebook Page and Instagram needs Meta's permission on your accounts. We apply in week one; everything else runs without it.
Then stages two and three.
Stage one is the base. Stage two is the rest of the system you've already seen, priced the same as before. Stage three is what comes next. Nothing here is in the stage-one price.
Stage two: the rest of the system · A$35,400 + GST
- One inboxWhatsApp Business, Instagram, Messenger, email and the website in one place, with after-hours replies from live stock.
- The website remakeswisslink.com.au rebuilt around the new photos and video, fed by the software.
- Google Ads and ShoppingCampaigns by price band, ads that stop when a watch sells, sold-watch pages that source the next one.
- Buying online, safelyDeposits, card limits and bank or escrow for the big pieces.
- ConsignmentsThe intake link, contracts on the phone, a consignor's own page.
- Smarter matchingWish lists matched to new stock, watchmaker costs read straight from email.
- Price heldA$35,400 + GST for six months after stage one goes live, whenever you're ready.
Stage three: what nobody has yet · quoted as we go
- Ideas from using itOnce stage one is running, you'll spot what would save the next hour. Those go on the list.
- Worked out togetherWe sit down every so often and pick the ones worth building.
- Ahead from day oneThe aim is a system no other dealer has, and one that runs without you doing every step yourself.
Our price.
The same system and the same price as before, now in two stages. Nothing taken off the price; you just start with the part that saves the most time.
Stage oneA$37,000+ GST
four payments of A$9,250plus GST each: the first at the start, then one a month. Delivered in four weeks, paid over four months.
The A$72,400 system, split in two. Stage one: A$37,000. Stage two: A$35,400.
The five parts
- 🗄️Stock, by serial
- 📸Photos sorted, listed once, posted everywhere
- 👥Your clients
- 🧾Xero, fully joined
- ✅Real watches, and live
Set up with you
- 🤝Sitting in, monday.com moved, Adam on call
- 🔐Security and privacy, built in
📝You review the specMark what to add, move or drop, and we lock it.
🗄️Week oneStock built, monday.com moved across. Adam sits in with you.
⌚Weeks two and threeListing, clients and Xero, used on real watches as each part lands.
✅Week four, liveReal watches run through, signed off, and live.
Monthly retainer, first two months after go-liveA$925 + GST a month
- ☁️Hosting, monitoring and security
- 🔗Every connection kept working
- 🛠️Changes as you think of them, made as part of the month
- 🎬A video for every new watch, made by Adam
- 📞Adam on call, in the shop the same week
- 🧾No tool licences beyond Xero’s A$10 a month
- 🤝After two months, we agree on further terms from there
What stays safeNothing switched off, nothing locked in
- 📋monday.com keeps running until Sinead signs off
- 🔑Your data, Shopify, Xero and Meta stay in your name; export any time
- ➕Stage two when you want it, price held for six months; stage three as we go
No surprises: everything outside the price, named now
- 💳Charged at cost
- ➖ The Xero connection, A$10 a month
- ➖ Any Shopify plan change or extra seats
- 🚫Not in stage one
- ➖ Stage two (A$35,400 + GST) and stage three
- ➖ A brand system
What stays yours.
The same promises as before. Nothing is locked in, and nothing of yours is held by us.
Yours
- Your accountsShopify, Xero and Meta stay in Swiss Link's name.
- Your dataExportable any time, with a full monday.com export kept before and after.
- Your softwareThe Swiss Link build is yours to use for as long as you like. Your data, your watches, your clients and every screen made for you are yours. The engine underneath is RR’s, shared across our clients and licensed to you for as long as you use it; if upkeep ever stops, you keep the software, a full export, and thirty days of handover.
What we need from you
- Your notes on the specAnything to add, move or drop.
- AccessShopify staff access, a Xero advisor login, a monday.com export, your Dropbox (we move everything across, then it can be cancelled).
- A sit-down with you bothIn week one, to watch your processes and the day-to-day.
- Your yesAnd the first payment. We start the Monday after.
What happens next
- 📝You go through the specTogether, and send me your notes, or tell me on the phone.
- 🔒We lock the specThen the agreement and the first invoice.
- 🔑Your RR dashboard opensYour one place for everything with us: the spec, progress on every item, what is waiting on you, changes, invoices and files.
- 🚀Four weeksmonday.com alongside until Sinead says cancel.
Talk soon, Adam. RR Consulting Group Pty Ltd · ABN 33 702 529 940 · rrconsult.ing · Confidential, prepared for Swiss Link, 12 November 2026